Barcelona, February 29, 2024, stc Group, a global leader in digital transformation, successfully concluded its participation in the Mobile World Congress (MWC) in Barcelona, Spain. The event showcased stc Group's commitment to innovation, growth, and collaboration through the signing of strategic memoranda of understanding (MoUs) with industry giants.
Here are the key partnerships announced during MWC:
1. IBM Middle East: stc Group and IBM Middle East agreed to collaborate on upgrading current fault management systems through the implementation of the latest cloud-based Netcool fault management platform.
2. China Mobile International Limited (CMI): Both partners agreed to work together to advance the deployment and implementation of internet-of-things (IoT) connectivity services for businesses in the region.
3. Channels by stc x Huawei: In collaboration with Huawei, this MoU focuses on driving growth in the devices business, engaging in yearly business plans, and exploring strategic collaborations.
4. Channels by stc x Samsung: This joint business plan with Samsung aims to sustain growth initiatives, marking a significant collaboration in the consumer electronics and services sector.
stc Group's partnerships with global entities like Ericsson, Huawei, and Samsung highlight the company's efforts to shape the global digital landscape, fostering collaboration, innovation, and accelerating performance.
During MWC, stc Group showcased various on-ground activations, demonstrating its technological prowess and commitment to sustainability. The AI Selfie allowed visitors to create their own digital avatars, while the Digital City 3D sand table presented stc Group's vision for the future of smart cities. The Makkah 3D Experience provided a 3D tour inside Makkah, illustrating how 5G Advanced can drive digital transformation.
Other activations, such as IntelliReserve and Sustainable Park, focused on tracking wildlife data in the Kingdom and offering a virtual journey through interactive screens, respectively. These initiatives underline stc Group's innovative approach to digital transformation and its dedication to sustainability and connectivity.
