Riyadh, February 20 2024, stc Group, a key player in digital transformation, and Formula 1® have announced a multi-year extension of their strategic partnership, poised to propel the FORMULA 1® STC SAUDI ARABIAN GRAND PRIX into a new realm of innovation. The agreement entails the Group's continued role as the title sponsor for the FORMULA 1® STC SAUDI ARABIAN GRAND PRIX, as well as a significant enhancement of the race experience through high-speed connectivity powered by fifth-generation networks.
stc Group is revolutionizing the technology landscape at the FORMULA 1® STC SAUDI ARABIAN GRAND PRIX with the deployment of fixed mobile 5G communication towers, enabling internet speeds of up to 1.5 gigabytes per second. These state-of-the-art digital solutions, operating under the theme "limitless drive," will seamlessly connect racers, teams, and fans, ushering in a new era of connectivity and engagement.
Commenting on the partnership extension, Olayan Alwetaid, CEO of stc Group, expressed excitement about propelling the FORMULA 1® STC SAUDI ARABIAN GRAND PRIX into the future. Alwetaid emphasized stc Group's commitment to providing top-tier connectivity at the race, highlighting the company's track record of supporting Formula 1 over the past three years. He underscored stc Group's broader mission of driving digital transformation across various sectors, reaffirming the organization's dedication to delivering world-class connectivity at major events and fostering global connectivity through technology.
Stefano Domenicali, CEO of Formula 1, lauded the extension of the partnership, emphasizing the pivotal role of high-quality technology partners in enhancing the fan experience. He expressed delight in continuing the collaboration with stc Group, foreseeing an exhilarating race weekend in Jeddah characterized by high-speed action on the track and unparalleled fan engagement off it.
