RIYADH, March 30, 2025 — Saudi Arabia’s sweets and chocolate market is experiencing increased activity ahead of Eid Al-Fitr, driven by strong consumer demand for festive treats.
Both local and imported products are in high demand, with promotional offers fueling sales and attracting buyers.
According to the Zakat, Tax, and Customs Authority (ZATCA), the Kingdom imported over 123 million kilograms of chocolate in 2024.
Major exporters to Saudi Arabia include the United Arab Emirates, the United Kingdom, Jordan, Egypt, and Turkey, providing a diverse selection for consumers.
Shops across the country are displaying a vast assortment of sweets and chocolates, with many customers purchasing in bulk for Eid celebrations.
Retailers are emphasizing premium assortments and modern designs to meet different consumer preferences.
Factors such as product origin, packaging quality, and presentation dishes influence pricing.
Locally made sweets, including flavored confections, toffee, biscuits, and chocolates, range from SR30 to SR150 per kilogram.
Prices remain stable due to high production volumes and relatively low manufacturing costs.
Imported chocolates, particularly premium varieties from Europe and Asia, are priced higher, with filled or dark chocolate reaching up to SR300 per kilogram.