NEW JERSEY — On Sunday, Taylor Swift, along with a star-studded cast including Blake Lively, Ryan Reynolds, and Sophie Turner, was spotted at MetLife Stadium in New Jersey, showing her support for Kansas City Chiefs' tight end, Travis Kelce, as they faced off against the New York Jets. This appearance was highly anticipated, given Swift's growing connection with Kelce, which has been a source of intrigue for brand marketers.
Around 30 minutes before the game, NBC's broadcast featured Swift, who had recently been seen at Arrowhead Stadium in Kansas City, where she sat alongside Kelce's mother and witnessed the Chiefs' victory over the Chicago Bears. After that game, Swift was seen leaving the stadium with Kelce, fueling further speculation about their friendship.
Swift's presence at the game in New Jersey drove ticket prices up by more than 40%, according to TickPick, an online marketplace. Her interest in the NFL has had a positive impact, leading to a significant increase in sales of Kelce's jersey, with Fanatics reporting a nearly 400% spike in sales.
Furthermore, TV ratings have seen a boost, particularly among female demographics of various age groups, making last weekend's game one of the highest-rated among female viewers, according to Variety.
In the end, the Chiefs triumphed over the Jets with a final score of 23-20, and with Taylor Swift in attendance, it seemed like a win for everyone involved.
