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Ahmed Saleh

The conference focuses on improving Hajj and Umrah visitor experience

Jeddah, January 11, 2024, During the third day of the Hajj and Umrah Services Conference and Exhibition, themed "A Passage to Nusuk," participants delved into essential elements aimed at enhancing the experience of visitors to the Grand Mosque and the Prophet Mosque. In a landscape where numerous agencies strive to offer top-notch services, the focus turned to leveraging technology's evolution and diverse applications to elevate transportation and logistics services.

The Kingdom of Saudi Arabia's advanced systems and programs have played a pivotal role in positioning it among the world's best in efficiently scheduling flights, particularly during the Hajj and Umrah seasons. The dialogue highlighted the significance of the Nusuk application, which proves instrumental in accessing sector data and providing value-added services. It not only maximizes and facilitates pilgrims' experiences but also fosters collaboration among companies to deliver distinctive offers and services. Additionally, Nusuk establishes a strategic partnership between the public and private sectors while supporting the digital economy.

Nusuk's core areas of focus include data and application programming interfaces, emphasizing access to data sets and ideas. This enables service providers to plan products, implement pricing processes, integrate services with business sector institutions, and foster cooperation between tourism companies and service providers.

The Ministry of Hajj and Umrah is actively working towards enhancing competitiveness and expanding investment opportunities. This involves strategic investments in movement paths between cities and holy sites, expanding site capacities based on engineering models, improving service quality at holy sites, measuring pilgrim satisfaction, and collaborating with various entities to ensure pilgrims can perform their rituals comfortably and satisfactorily. The commitment to these initiatives reflects the Kingdom's dedication to continuously improving the overall Hajj and Umrah experience.


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