Festival Details: The second edition of the Saudi Festival of Creativity (Athar) will be held from November 3 to 6 in Riyadh, featuring interactive panel discussions, specialized training sessions, and key initiatives in creative marketing.
Focus on Development: The festival will emphasize learning and development, including the Maheerah program aimed at empowering women in marketing, and will host the Young Talent Academies for university students and young professionals in creative communication and marketing.
Registration Opens: Registration is now open for the Young Talent Academies and the Maheerah program, providing opportunities for young talents and women to advance their skills and careers in the fields of creative marketing and communication.
Riyadh, August 20, 2024 — The organizing committee of the Saudi Festival of Creativity (Athar) has unveiled exciting details about the second edition of the festival, set to take place from November 3 to 6 in Riyadh. This announcement was made during a press conference attended by prominent representatives from Motivate Media Group, TRACCS, MBC Media Solutions, and Flynas.
The Saudi Festival of Creativity (Athar) stands as the Kingdom's largest gathering focused on creative marketing. This year's event promises an impressive lineup of interactive panel discussions featuring a distinguished group of speakers, both local and international. These discussions will delve into various aspects of creative marketing, offering valuable insights and perspectives from industry experts.
In addition to the panel discussions, the festival will launch several key initiatives aimed at advancing the field of creative marketing. Specialized training sessions will be a core component, designed to enhance skills and knowledge in creative marketing and communication. The festival's goal is to foster the development of young talents, with a particular focus on learning and professional growth.
Ian Fairservice, Chairman of Athar, emphasized that the second edition of the festival will prioritize learning and development. He highlighted the festival's commitment to nurturing young creative talents and announced the inclusion of the Maheerah program. This program is specifically designed to empower women in the marketing and communication sectors. Fairservice also stressed that training will be a central theme, with numerous panel
discussions featuring both local and international experts to support the festival’s objectives.
Mohamed Al-Ayed, Vice Chairman of Athar, elaborated on the festival's role as a comprehensive national platform. He explained that Athar aims to enhance skills and nurture young talents, recognizing them as essential for building the future. The festival’s various programs and initiatives are designed to provide participants with opportunities to explore new horizons in creative marketing and communication.
The press conference also revealed the opening of registration for the Young Talent Academies, which will offer specialized programs for university students and young professionals. These academies include the Student Creativity Academy, the Student Marketing Academy, the Next Saudi Generation, the Creativity Academy, and the Marketing Academy. These academies are geared towards individuals aged 18 to 25, as well as young professionals under 30, providing them with a platform to develop their skills in creative communication, advertising, and marketing. The academies will feature main sessions led by industry experts to offer hands-on learning experiences.
Additionally, registration for the Maheerah program was announced. This initiative aims to empower women in marketing communication, providing them with opportunities to advance their careers and contribute significantly to the industry.
Overall, the second edition of the Saudi Festival of Creativity (Athar) is set to be a landmark event, focused on advancing creative marketing through education, training, and empowerment. It reflects the festival's dedication to developing the next generation of creative professionals and supporting the growth of women in the industry.