Riyadh, December 31, 2024 – The Saudi Broadcasting Authority (SBA), under the chairmanship of Salman Al-Dossary, Minister of Media and Chairman of the SBA’s Board of Directors, convened its fourth meeting of 2024 on Monday at the authority’s headquarters in Riyadh. The meeting focused on a range of decisions and strategic recommendations aimed at advancing the authority’s operations and ensuring that its services align with the evolving media landscape and the Kingdom's digital transformation initiatives.
During the meeting, the board reviewed and discussed various initiatives to enhance the SBA's operational efficiency and digital outreach, with an emphasis on meeting the growing expectations of viewers and users across its digital platforms. This includes upgrading the authority’s infrastructure and exploring new avenues for content delivery that resonate with modern media consumers.
A key highlight of the meeting was the discussion surrounding the Saudi Media Forum, an important event organized annually by the SBA. The forum serves as a significant platform for supporting media production, fostering creativity, and driving innovative solutions in the media industry. The board recognized the forum’s critical role in enhancing collaboration among industry stakeholders, promoting knowledge exchange, and providing a space for media professionals to explore the future of media in the Kingdom. The meeting underscored the forum's contribution to accelerating the digital transformation of the Saudi media sector, aligning with the country’s broader Vision 2030 goals.
The board also took time to commend the hard work and dedication of the SBA working teams, who have been instrumental in maintaining and advancing the authority's ongoing development and renewal processes. The efforts of these teams have been vital in enabling the SBA to adapt to the rapidly changing media environment while continuing to serve as a leading voice in both traditional and digital broadcasting in Saudi Arabia.
The meeting concluded with a strong focus on the SBA's future direction, emphasizing its commitment to continuous improvement and innovation. The board members expressed confidence that the authority’s strategic initiatives will continue to build on its success and further solidify its position as a key player in the global media landscape.