The IAA Mobility, touted as the largest mobility trade fair globally, is currently in full swing, with its grand finale set to take place on September 10th. In a remarkable display at Munich's Open Space, Porsche commemorates a momentous occasion—"60'Years of the'911"—through an extraordinary sculpture. The colossal presence of the 911, stretching across the exhibition space on Wittelsbacherplatz, has captivated attendees at the IAA Mobility. Whether serving as a striking backdrop for selfies or an awe-inspiring model in its own right, this massive silhouette has quickly become a beloved attraction during the initial days of the event. In a nod to the revered sports car icon, the construction of the roof has been ingeniously designed for reusability. Six decades ago, the iconic 911 made its grand debut at the International Motor Show (IAA). The 911 has gained worldwide fame for its distinctive silhouette. According to Ragnar Schulte, Head of Experiential Marketing at Porsche, this sculpture serves as a significant symbol that encapsulates the multitude of narratives and encounters shared by passionate enthusiasts, devoted fans, and loyal customers, all of which have played a pivotal role in shaping the globally renowned and iconic image of the 911.
In a notable shift from its longstanding mantra of "driving in its most beautiful form," Porsche has unveiled a new motto that now graces Wittelsbacherplatz: "celebrating in its most beautiful form." This change marks a significant departure for the renowned automotive brand, which has held steadfast to its original leitmotif for an impressive six decades. In a sprawling expanse spanning approximately 1,000 square meters, Porsche has ingeniously crafted an ambiance reminiscent of a lively family gathering. Within this captivating space, the esteemed automaker has enlisted the services of the charismatic mascot, Tom Targa, who skillfully engages the youngest automobile enthusiasts with an array of exhilarating games and captivating expeditions of exploration. In an immersive experience like no other, both children and adults alike have the opportunity to capture a lasting memory. Whether it be stepping into a photo box for a quick snapshot or striking a pose for a Polaroid, expertly taken by one of the talented hostesses, the options are endless. Users are provided with the option to conveniently access the photos either by downloading them using a QR code or by obtaining instant physical copies on the spot. Open Space from Porsche has joined the esteemed VDA Family Trail, offering children the opportunity to collect stamps at multiple stations within the area.
In an electrifying display of innovation and forward-thinking, the on-stage program captivates audiences with two captivating series. The first, aptly titled 'Brave New Love,' takes viewers on a thrilling journey through the latest advancements and cutting-edge technologies. From the sports car brand's unwavering commitment to a sustainable future to a myriad of other captivating topics, this series promises to leave spectators spellbound. In the captivating narrative of '911 Love Stories', the focal point lies on the vehicle that takes center stage during a joyous birthday celebration. The highly anticipated special 911 S/T model, which is limited to a mere 1,963 units, is making its grand debut at the Open Space, captivating the public's attention. The Porsche Mission X has emerged as a crowd favorite during the initial days of the trade fair. Introducing a remarkable concept study that embodies the essence of a hypercar, complete with Le Mans-style doors that elegantly open upwards and forwards. This visionary creation also boasts a cutting-edge, high-performance electric powertrain, ensuring both power and efficiency are seamlessly combined.
Porsche's Mission X offers a tantalizing glimpse into the forthcoming era of electric vehicles. Amidst the bustling atmosphere of the IAA, numerous attendees and local residents of Munich have eagerly embraced the chance to experience cutting-edge e-performance firsthand. A fleet of Taycans, showcased at the trade fair stand, has been made accessible for accompanied test drives, allowing individuals to immerse themselves in the remarkable capabilities of these electric vehicles. Visitors with a keen interest in experiencing the thrill of driving a Porsche can conveniently secure their spot by booking a drive in advance through the dedicated Porsche Test Drive webpage or by personally visiting the Porsche Test Drive counter. For those seeking both eco-friendly transportation and a touch of athleticism, the Porsche eBikes offer an enticing option. Visitors can indulge in a thrilling ride on these electric bicycles, combining their desire for sustainable mobility with a dash of sportiness.
Attention car enthusiasts and Porsche aficionados! Get ready to rev your engines because the highly anticipated Porsche stand is now open to the public, and the best part? It won't cost you a dime! From now until the 9th of September, gearheads can indulge in the ultimate automotive experience, completely free of charge. Whether you're an early riser or a night owl, the Porsche stand welcomes visitors from 10 a.m. to 8 p.m., seven days a week. So mark your calendars and make sure to seize this incredible opportunity to immerse yourself in the world of Porsche. In a noteworthy announcement, it has been confirmed that the program scheduled for Sunday, September 10, will be drawing to a close promptly at 5 p.m.