Riyadh, January 09, 2025 – Diriyah Company has announced its prominent sponsorship of the third edition of the Saudi Tourism Forum, which took place from January 7 to 9 at Roshn Front in Riyadh. The event has become a cornerstone gathering for professionals, enthusiasts, and decision-makers in the global tourism industry, offering a dynamic platform for networking, sharing insights, and exploring the latest trends and developments in Saudi Arabia's rapidly expanding tourism sector. This year’s forum has been particularly significant in highlighting the Kingdom’s ambitious goals to achieve new heights of excellence and distinction in tourism, which are central to the objectives of Saudi Vision 2030.
Diriyah Company, a key player in the Kingdom’s cultural and tourism development, leveraged its participation to spotlight its ongoing transformation and showcase the cultural, heritage, and tourism projects that are redefining Diriyah as both a historical treasure and a modern cultural destination. The company’s involvement at the forum reflects its commitment to furthering Saudi Arabia’s position as a global leader in tourism, culture, and heritage.
The Diriyah Company pavilion at the forum offered an innovative and engaging experience for visitors, inviting them to explore the rich history and promising future of Diriyah. Through cutting-edge interactive displays, the pavilion highlighted Diriyah’s remarkable evolution from a historical and cultural hub to a major global development project. Visitors had the opportunity to immerse themselves in the area’s cultural and architectural legacy while also gaining insight into the forward-thinking developments aimed at transforming Diriyah into a global tourism destination. These displays emphasized how Diriyah continues to serve as a model for sustainable development, integrating the Kingdom's deep cultural heritage with visionary projects that support the goals of economic and social progress.
In addition to its cultural presentations, Diriyah Company’s participation in the forum also underscored the significant investment opportunities within Diriyah’s tourism sector. The forum provided an invaluable opportunity for local and international attendees to learn about the growth prospects in Diriyah and explore potential collaborations in hospitality, tourism, and cultural development. As part of the forum, Diriyah Company presented its tourism, culture, and hospitality plans, offering a clear picture of the long-term vision for the area and its role in Saudi Arabia's overall tourism strategy.
The Saudi Tourism Forum is one of the Kingdom’s most important annual events, designed to foster collaboration and innovation within the tourism sector. It serves as a pivotal meeting point for investors, tourism experts, and key decision-makers from both local and international markets, providing a space for them to exchange experiences and identify investment opportunities that contribute to the development of the country’s tourism landscape. This year’s forum was no exception, with a focus on identifying new trends, opportunities, and strategies that can enhance Saudi Arabia’s position as a world-class tourism destination.
Diriyah Company’s sponsorship and active participation in the forum align seamlessly with the objectives of Saudi Vision 2030, the Kingdom’s transformative blueprint aimed at diversifying the economy, boosting tourism, and enhancing social development. As a core element of Vision 2030, tourism is expected to play a pivotal role in shaping Saudi Arabia’s future. By investing in sustainable tourism projects and leveraging the country's rich cultural and natural assets, Diriyah Company is making significant contributions to realizing this vision.
The company’s efforts at the Saudi Tourism Forum also highlighted the broader role Diriyah is playing in Saudi Arabia’s cultural renaissance. As the home of the UNESCO World Heritage site, At-Turaif, Diriyah is already a symbol of the Kingdom’s rich history. With the ongoing Diriyah Gate development project, which will feature museums, cultural institutions, luxury hotels, and vibrant tourism experiences, Diriyah is poised to become a global model for blending heritage conservation with modern development.
In conclusion, Diriyah Company’s sponsorship of the Saudi Tourism Forum underscores its commitment to playing a leading role in the Kingdom’s tourism and cultural sectors. By actively participating in such high-profile events, Diriyah is not only promoting its own projects but also contributing to the broader goals of Vision 2030, ensuring that Saudi Arabia’s tourism sector continues to grow, evolve, and thrive on the global stage. The Saudi Tourism Forum has proven to be a vital platform for fostering collaboration and inspiring new investment, and Diriyah's contributions are helping to pave the way for the Kingdom's tourism success in the years ahead.
