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Abida Ahmad

The third edition of the Saudi Tourism Forum will be held in Riyadh with the theme "To Discover."

Riyadh will host the third edition of the Saudi Tourism Forum from January 7-9, 2024, focusing on promoting emerging tourist destinations and innovative experiences across Saudi Arabia.

Riyadh, January 05, 2024 – Riyadh is preparing to welcome the third edition of the highly anticipated Saudi Tourism Forum, scheduled to take place from January 7 to 9 at the Roshn Front. This flagship event, organized in close collaboration with the Ministry of Tourism, the Saudi Tourism Authority, and the Tourism Development Fund, will take place under the theme "To Discover," and is expected to draw thousands of attendees from across the globe.


The forum is set to serve as a dynamic and immersive platform for showcasing Saudi Arabia's growing tourism sector. The 2024 edition will focus on promoting the Kingdom’s emerging tourist destinations, offering new and innovative experiences for both local and international visitors. With over 100 exhibitors participating, the event will cover a vast range of tourism-related topics, spotlighting major investment projects, showcasing cutting-edge developments in the sector, and fostering collaboration among stakeholders to drive tourism growth and development.


Eng. Hamza Nasser, CEO of 4M Event and Chairman of the Forum’s Organizing Committee, emphasized the event's role in fostering cooperation and collaboration within the tourism sector. He stated, "Through the forum, we aim to promote the beauty of Saudi tourist destinations, enhance cooperation among stakeholders, and raise awareness about investment and development opportunities. This aligns with the Kingdom’s Vision 2030," underscoring the forum’s broader goal of advancing Saudi Arabia's long-term tourism ambitions.


Since its inception, the Saudi Tourism Forum has played a pivotal role in raising global awareness of Saudi Arabia’s rich cultural heritage and distinctive tourism assets, which align with the Kingdom's Vision 2030 initiative. The event will feature a series of engaging seminars and workshops, designed to provide valuable insights into the latest trends, best practices, and industry innovations. Attendees will have the opportunity to learn from experts, interact with decision-makers, and engage in knowledge-sharing with industry professionals.


The forum is expected to attract a wide array of participants, including business leaders, investors, government officials, and dignitaries, creating an excellent environment for networking and forging new partnerships. The Saudi Tourism Forum is not just an event, but a critical milestone in Saudi Arabia’s efforts to position itself as a leading global tourism destination


For more information on the forum, including registration details and a full program schedule, visit https://www.sauditf.com.

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