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Abida Ahmad

The 'Wrth Community' initiative will be launched by the Royal Institute of Traditional Arts.

Revitalizing Traditional Crafts: The Royal Institute of Traditional Arts' "Wrth Community" initiative, launching in 2025, aims to modernize Saudi Arabia's traditional handicrafts by integrating contemporary design and technology, while preserving cultural heritage.

Riyadh, December 31, 2024 – The Royal Institute of Traditional Arts is set to launch its highly anticipated "Wrth Community" initiative this Saturday, marking the official commencement of its year-long celebration of the Year of Handicrafts in 2025. This groundbreaking initiative aims to celebrate and revitalize the rich traditions of Saudi Arabia’s handicraft heritage, while also bringing them into the contemporary world through innovative design and modern technologies.


The Wrth Community initiative will serve as a dynamic platform for engaging with the Kingdom’s cultural history, blending traditional craftsmanship with forward-thinking design principles. Held at the institute’s headquarters in Riyadh, the program will feature a series of interactive dialogues, educational workshops, and meetings with leading figures from the fields of handicrafts, design, and entrepreneurship. These gatherings will provide invaluable opportunities for skill development, knowledge exchange, and inspiration, as the institute works to foster a deeper connection between Saudi Arabia's cultural heritage and its rapidly evolving creative industries.


One of the primary goals of the Wrth Community initiative is to breathe new life into traditional crafts, by merging age-old techniques with contemporary design sensibilities. The initiative will focus on modernizing traditional handicrafts, allowing them to evolve in line with global trends while preserving their cultural significance. By integrating cutting-edge technologies into the crafting process, the program seeks to create a new generation of artisans who are not only masters of traditional techniques but also skilled in the use of modern tools and methods that can propel these crafts into the future.

In addition to preserving and modernizing traditional arts, the Wrth Community initiative also aims to foster collaboration among local institutions, artists, and the broader community. Through its extensive network of workshops and dialogue sessions, the initiative will create opportunities for individuals and organizations to come together, share experiences, and collaborate on projects that will benefit both the local and global handicraft scenes. This cooperative approach is designed to strengthen the fabric of the cultural and creative industries in Saudi Arabia and promote the vital role that traditional arts play in shaping national identity.


The initiative will cover a wide array of themes, spanning education, entrepreneurship, and handicrafts. Through specialized training programs, participants will have the chance to hone their craft, learn new techniques, and explore innovative ways to use traditional arts in contemporary contexts. This approach will not only preserve these ancient skills but also empower individuals to use them as a means of entrepreneurial success. By equipping people with the knowledge and tools needed to create marketable and modernized handicrafts, the Wrth Community initiative will help create new opportunities for artisans and small businesses, ultimately supporting economic growth in the Kingdom.


At its core, the Wrth Community initiative is about more than just the preservation of tradition—it is a celebration of creativity, innovation, and the power of cultural exchange. By engaging with diverse communities and offering a space for artistic expression, the program will promote a sense of pride in Saudi Arabia’s handicraft heritage, while also exploring ways to adapt these arts for the future. Through its year-long celebration, the Royal Institute of Traditional Arts aims to inspire a new generation of artisans and designers who are committed to preserving the Kingdom's rich cultural legacy while pushing the boundaries of creative expression.


In essence, the Wrth Community initiative represents a bold step toward integrating Saudi Arabia's vibrant traditional arts into the modern global creative economy. It invites individuals to participate in this exciting journey, offering opportunities for growth, learning, and the promotion of Saudi culture on the world stage. As the Kingdom enters the Year of Handicrafts, this initiative will undoubtedly play a crucial role in reimagining the future of Saudi craftsmanship, all while honoring the deep traditions that have shaped the nation's identity for generations.



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