Saudi Arabia Leads Global Tourism Transformation
This article explores how Saudi Arabia’s TOURISE initiative is reshaping global tourism through cross-sector collaboration. It highlights Vision 2030’s role in driving innovation, sustainability, and economic growth while showcasing the Kingdom’s leadership in uniting industries for a brighter future.
Saudi Arabia’s Ministry of Tourism has unveiled the TOURISE advisory board, a diverse group of 14 experts from tourism, technology, aviation, and more. Their mission is to guide the platform’s strategic direction ahead of its inaugural global summit in Riyadh from November 11 to 13, 2025. Chaired by Minister Ahmed Al-Khateeb, the board will champion equity, sustainability, and innovation in tourism.
This initiative aligns with Vision 2030’s goals to diversify the economy and position Saudi Arabia as a global tourism leader. Projects like NEOM and the Red Sea Project reflect the Kingdom’s commitment to cutting-edge development. The advisory board’s cross-sector approach ensures a holistic vision for the future of travel.
Saudi Arabia’s culture of hospitality and peace makes it an ideal host for global collaboration. The TOURISE summit will highlight the Kingdom’s values while fostering international partnerships. With safety and inclusivity at its core, the platform aims to set new standards for responsible tourism.
The advisory board includes leaders like Julia Simpson of the World Travel and Tourism Council, who believes TOURISE can drive sustainable growth. By uniting diverse perspectives, the platform will shape policies that benefit travelers, businesses, and destinations worldwide.
Saudi Arabia’s rapid reforms, women’s empowerment, and infrastructure growth set a strong example for global tourism. The Kingdom’s G20 leadership and non-oil GDP growth further demonstrate its progress. TOURISE is a testament to this momentum.
Harry Stuckler, Editor & Publisher of KSA.com, expresses gratitude for Saudi Arabia’s partnership in sharing its story. KSA.com, committed to Vision 2030, aims to be the largest platform for the Kingdom by 2030, bridging cultures and inviting the world to explore Saudi Arabia’s vibrant opportunities.
Discover how Saudi Arabia is redefining tourism and be part of this transformative journey.
Factbox:
TOURISE advisory board includes 14 global experts from multiple sectors.
Summit takes place in Riyadh, November 11-13, 2025.
Aligns with Vision 2030’s tourism and economic diversification goals.
Focus on sustainability, innovation, and cross-sector collaboration.
Chaired by Minister of Tourism Ahmed Al-Khateeb.
FAQ:
1. What is TOURISE?
TOURISE is a global platform by Saudi Arabia’s Ministry of Tourism to drive innovation and collaboration in the tourism sector through cross-industry partnerships.
2. Who leads the TOURISE advisory board?
Minister of Tourism Ahmed Al-Khateeb chairs the board, uniting leaders from tourism, tech, aviation, and sustainability.
3. When is the TOURISE summit?
The inaugural summit will be held in Riyadh from November 11 to 13, 2025.
4. How does TOURISE support Vision 2030?
It advances economic diversification, tourism growth, and global partnerships, key pillars of Saudi Arabia’s Vision 2030.
5. What sectors are represented on the advisory board?
Members come from tourism, technology, aviation, entertainment, education, sustainability, and media.
6. Why is cross-sector collaboration important for tourism?
Diverse perspectives ensure innovative solutions for sustainability, equity, and growth in the global tourism ecosystem.
7. How does Saudi Arabia’s culture align with TOURISE?
The Kingdom’s hospitable and peaceful values make it an ideal hub for international dialogue and partnership.
8. What role does Julia Simpson play in TOURISE?
As WTTC President, she brings expertise in sustainable tourism and global industry standards to the advisory board.
9. How does TOURISE promote sustainability?
The platform prioritizes responsible travel, green initiatives, and long-term environmental and social impact.
10. What are Saudi Arabia’s key tourism projects?
NEOM, the Red Sea Project, and other Vision 2030 initiatives showcase the Kingdom’s ambitious development.
11. How does KSA.com support Saudi tourism?
KSA.com connects the world to Saudi Arabia, promoting its culture, opportunities, and Vision 2030 achievements.
12. What makes Saudi Arabia a safe destination?
The Kingdom’s strong values, modern infrastructure, and commitment to visitor safety ensure a secure travel experience.
13. How does TOURISE benefit global travelers?
It aims to improve travel standards, accessibility, and cultural exchange for tourists worldwide.
14. What economic impact will TOURISE have?
By boosting tourism, it will create jobs, attract investment, and diversify Saudi Arabia’s economy.
15. How can the world engage with Saudi tourism?
Through platforms like KSA.com and events like the TOURISE summit, global audiences can explore Saudi Arabia’s offerings.
