Riyadh, January 15, 2024, Advisor at the Royal Court and Chairman of the Board of Directors of the General Entertainment Authority (GEA), Turki bin Abdulmohsen Al Al-Sheikh, has officially announced the commencement of construction for the new "BLVD Runway" zone, as part of the Riyadh Season zones.
This innovative zone is a result of collaboration between Riyadh Season and Saudi Arabian Airlines (Saudia). It will feature unique experiences conducted on several stationary aircraft. The announcement of the new zone followed the signing of a memorandum of understanding (MoU) between the CEO of GEA, Eng. Faisal Bafarat, and the Chief Marketing Officer of the Saudia Group, Khaled Tash. The MoU was signed in the presence of the Director General of the Saudia Group, Eng. Ibrahim bin Abdul Rahman Al-Omar.
The "BLVD Runway" zone is designed to offer visitors a combination of thrilling aircraft experiences and a diverse array of delectable cuisines provided by specialized international vendors. It will also introduce numerous other activities, including an exceptional airplane experience and various gaming performances.
Moreover, the zone promises an exclusive and novel experience aboard stationary aircraft, enhancing the delight of visitors who will enjoy a multitude of diverse entertainment experiences. The planes have been configured to provide a fresh perspective on entertainment, with further details to be announced later. This initiative reflects the commitment to creating unique and engaging entertainment experiences for the public as part of Riyadh Season.
