Volkswagen Middle East has officially announced its sponsorship of Gulf United Football Club, establishing a meaningful partnership driven by their common goal of fostering a more inclusive future for the sport within local communities. This collaboration has paved the way for the launch of the highly anticipated Volkswagen Cup, an exciting tournament strategically crafted to support grassroots football in the United Arab Emirates, specifically tailored for young players and families.
Gulf United FC, recently elevated to the first division league, stands out as the UAE’s trailblazing team to achieve consecutive promotions and league titles. Beyond its on-field achievements, the club is deeply committed to nurturing the upcoming generation of football talent through its dedicated academy, residential programs, and scholarship initiatives.
Recognized for its unwavering dedication to player development, Gulf United FC has collaborated closely with Volkswagen Middle East to conceptualize a lively competition catering to aspiring footballers of both genders, aged 4-12 years old. Scheduled to take place at Kings School Al Barsha on March 8, 2024, the inaugural event is set to host 32 teams in an exciting showcase of youthful talent.
Matthias Ziegler, Managing Director of Volkswagen Middle East, expressed enthusiasm about the partnership, stating, "Our collaboration with Gulf United FC unites the people's club with the people's car. At Volkswagen Middle East, we transcend mere vehicles; we are about creating shared experiences that bring people together. Aligning with Gulf United FC reflects our 'Made for Everyone' ethos, advancing joy, passion, and a sense of community through the transformative power of football.”
Mohammed Jarad, Director of Marketing at Gulf United Football Club, shared his perspective on the collaboration, saying, “Gulf United FC was established to forge a brighter future for young individuals through the transformative power of sports. Teaming up with Volkswagen, we are eager to generate more opportunities that enable every individual, regardless of their skill level, to participate, thrive, and excel in football.”
Volkswagen Middle East's sponsorship of Gulf United FC follows its successful and ongoing partnership with Qatar Foundation, initiated last year, marking a significant milestone in the brand’s overarching “we drive football” global strategy. This latest collaboration underscores Volkswagen’s commitment to using football as a platform to unite communities and create lasting positive impacts.
