Riyadh, January 12, 2025 – Riyadh Season 2024 has achieved an extraordinary milestone by surpassing 16 million visitors, marking a historic achievement for the Kingdom’s entertainment sector. The announcement was made by Turki AlalShikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), who praised the success of the event and its significant impact on the country’s tourism and entertainment landscape.
Launched in October, Riyadh Season 2024 has captivated both local and international audiences with its extensive array of events and new attractions, solidifying its position as one of the most anticipated entertainment festivals in the region. The season's broad appeal lies in its eclectic offerings, which span a diverse spectrum of entertainment genres, from high-profile boxing and wrestling matches to international music concerts featuring world-renowned artists. The season has also introduced unique dining experiences, scenic gardens, and cutting-edge entertainment zones, all of which have drawn large crowds from across the Kingdom and beyond.
The impressive surge in attendance can be partly attributed to the timing of the mid-term break of the second semester, which coincided with the launch of several new and exciting areas. Among these, the Dunes of Arabia area has proven to be a major attraction, especially for those seeking a winter-themed experience. With its blend of traditional desert landscapes and modern facilities, the area has become a favorite for camping enthusiasts and visitors eager to immerse themselves in the region's unique winter atmosphere.
Another standout feature of Riyadh Season 2024 is the Boulevard Runway, an area that has sparked the interest of aviation enthusiasts from around the world. With its focus on aviation-themed activities and displays, the Boulevard Runway has further enhanced the season's appeal, attracting a niche yet enthusiastic audience. The addition of these new zones has expanded the festival’s reach, providing even more diverse attractions to suit a wide range of interests.
This record-breaking attendance not only highlights the Kingdom’s growing influence in the global entertainment sector but also underscores the success of Saudi Arabia’s Vision 2030 initiative, which aims to diversify the economy through investments in tourism and entertainment. Riyadh Season 2024 has become a key component of this strategy, showcasing Saudi Arabia's potential as a major global hub for cultural and entertainment events.
The remarkable success of Riyadh Season 2024, with its blend of innovation, diversity, and world-class attractions, has set a new benchmark for entertainment festivals in the region. As the season continues to evolve, it promises to remain a central fixture in the Kingdom’s entertainment calendar, offering visitors unparalleled experiences that reflect Saudi Arabia's dynamic cultural landscape and its commitment to global tourism.
