Riyadh, January 22, 2025 – The General Entertainment Authority (GEA), in collaboration with Riyadh Season and the Joy Festival 2025, has set a new benchmark in the world of entertainment by earning a Guinness World Records title for creating the largest honorary shield in the world. Standing an impressive 15.13 meters tall, this monumental shield represents a significant achievement for the Authority and further cements its commitment to pushing the boundaries of creativity and entertainment. The shield, a symbol of Saudi Arabia’s ever-growing influence in the global entertainment industry, was unveiled in front of the Joy Awards ceremony venue, marking a new milestone in the Kingdom’s cultural landscape.
The grand unveiling took place as part of the Joy Awards, held yesterday at the ANB Arena, where the Saudi entertainment industry gathered in celebration of the best achievements in the Arab and international artistic spheres. The event was marked by a dazzling festive atmosphere, attended by a host of prominent Saudi, Arab, and international figures from the worlds of arts, entertainment, and culture. It was during this prestigious ceremony that the official Guinness World Records certificate was presented to the General Entertainment Authority, formally recognizing the creation of the world’s largest honorary shield.
This monumental achievement highlights the GEA’s consistent success in reaching new heights in the entertainment sector, both in Saudi Arabia and internationally. With a growing list of world records to its name, the Authority’s accomplishments underscore Saudi Arabia’s leadership role in shaping the future of entertainment, culture, and creative industries on the global stage. The creation of the largest honorary shield not only celebrates the GEA’s ongoing contributions to the sector but also reinforces the Kingdom’s vision of becoming a global hub of excellence and inspiration for creativity and entertainment.
The recognition from Guinness World Records reflects the GEA’s commitment to bringing world-class entertainment experiences to Saudi Arabia, enhancing the Kingdom’s global stature and positioning it as a beacon of creativity and innovation. Through events like the Joy Festival and Riyadh Season, the GEA has continually demonstrated its capacity to captivate audiences with awe-inspiring spectacles and initiatives that showcase Saudi Arabia’s rich cultural heritage and dynamic future in the global entertainment arena. As the GEA continues to set records and redefine the boundaries of entertainment, it further solidifies Saudi Arabia’s role as a major player in the international creative landscape.
