Yaqoot, a digital service offered by Zain KSA, has won two coveted "MMA Smarties" awards from the illustrious Mobile Marketing Association. For its outstanding marketing campaign in the Marketing Impact and Experience Technology categories, Yaqoot received the Gold and Silver prizes. From sign-up to order, the creative service saw a 49% conversion rate.
Njoud Alshehri, Digital Executive General Manager of Yaqoot, commented on this accomplishment by saying, "Innovation and quality are the cornerstones of our approach. We aim to offer our consumers a top-notch digital experience while also boosting our performance to consistently enhance our outcomes by cultivating an innovative culture. Yaqoot stands out because we have a thorough awareness of the changing needs of our consumers. We are aware that our consumers are looking for digital services and solutions that are extremely effective and simple to use. We are dedicated to exceeding their expectations by using our creative strategy to enhance their quality of life and give them the tools they need to realize their goals.
Alshehri continued, "This great achievement has been achieved through the collaborative efforts of the Yaqoot team and the invaluable contributions of Yaqoot's strategic partners, OMD and ArabyAds, which helped us reach our target and drive demand through smart software."
If this case study has demonstrated anything, it is the importance and sense of gathering and preserving data over a lengthy period of time. We've been able to get better results over time since our optimizations continue to improve. George Achkouty, Head of Acceleration at OMD MENA, continued, "We've tried and tested tech, data sets, targeted tactics, and more, and now we're reaping the fruits. The focus is no longer on media results. We can now deliver on concrete business KPIs that demonstrate how media and technology investments affect sales and profits because the goal post has long since moved. a small amount of precious metal as well.
It is significant to note that Zain KSA's Yaqoot digital bundle has received praise as one of the most cutting-edge products on the market right now. The "Most Innovative Product/Service" prize was given to Yaqoot during the 15th Telecom Review Leaders' Summit.
