In a significant move towards advancing its 5G network capabilities, Zain KSA has entered into a Memorandum of Understanding (MoU) with Elisa Polystar. The collaboration, officially announced during the LEAP 2024 tech event in Riyadh from March 5 to 7, signifies Zain KSA's commitment to enhancing the user experience through the integration of cutting-edge AI technologies.
Through this strategic partnership, Zain KSA aims to redefine the operational landscape of its digital services. By harnessing the power of Elisa Polystar’s AI platforms in synergy with Zain KSA’s extensive 5G network and robust data resources, the telecom operator envisions a transformative impact on its operational efficiency.
Eng. Abdul Rahman Al-Mufadda, Chief Operating Officer at Zain KSA, emphasized the strategic nature of the collaboration, stating, “The strategic collaboration is part of Zain KSA’s plan to enhance the operational efficiency of our 5G network through investing in cutting-edge technology. Integrating Gen AI, this partnership underscores Zain KSA’s commitment to driving forward the Kingdom’s telecommunications industry through investments in innovation and AI technology. This collaboration is set to contribute to driving nationwide digital transformation and position the Kingdom as a global tech hub in line with Saudi Vision 2030.”
The incorporation of Gen AI into the operational framework highlights Zain KSA's dedication to innovation and its role in shaping the telecommunications landscape in Saudi Arabia. The collaboration is strategically aligned with the broader national vision of achieving widespread digital transformation and establishing the Kingdom as a global technology hub.
One of the key outcomes of this collaboration is the unlocking of valuable and actionable insights into user preferences. By leveraging Elisa Polystar’s digital capabilities, Zain KSA will seamlessly explore subscribers’ digital behaviors, allowing for the design of targeted programs, personalized services, and offers tailored to individual subscriber needs and aspirations.
As Zain KSA continues to invest in cutting-edge technology and collaborative partnerships, the telecom operator is poised to play a pivotal role in the Kingdom’s digital evolution, aligning with the ambitious goals outlined in Saudi Vision 2030. The partnership with Elisa Polystar stands as a testament to Zain KSA’s commitment to providing an enhanced and personalized 5G network experience for its subscribers.
