Zain KSA has been recognized as one of the 50 most socially responsible brands in the Kingdom of Saudi Arabia, according to a list published by Forbes Middle East in collaboration with the National Center for Responsibility and Studies (Saudi CSR). The ranking acknowledges public entities, private companies, and non-profit organizations for their impactful responsibility initiatives in Saudi Arabia.
Zain KSA's inclusion in the list is a testament to its diligent efforts and initiatives within its integrated social responsibility strategy. Aligned with the United Nations Sustainable Development Goals (SDGs) and global best practices in Environmental, Social, and Corporate Governance (ESG), Zain KSA's strategy supports the goals of Saudi Vision 2030 for sustainable development and improved quality of life.
The company has embedded ESG principles throughout its value chain, implementing targeted programs to enhance the quality of life for various segments of society. Initiatives such as the Women in Technology (WIT) program, the 'EVOLVE' training program for recent graduates, and collaborations with charitable groups like 'E7twa22' demonstrate Zain KSA's commitment to social responsibility.
As a strategic partner of the "Family Safety Program," Zain KSA plays a role in ensuring child safety by endorsing the "Saudi Child Helpline" initiative. The company has also recently signed a memorandum of understanding for a strategic partnership with the "Kebar" Association, aiming to bridge the digital divide and empower the elderly to embrace a tech-driven society through targeted training programs. These efforts contribute to Zain KSA's recognition as a socially responsible brand in the Kingdom.
