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Steve Halor

Zain KSA signs MoU with Family Safety Program


In a significant development, Zain KSA has recently revealed the formalization of its partnership with the Family Safety Program through the signing of a Memorandum of Understanding (MoU). This collaboration serves to reinforce Zain KSA's position as a key strategic ally in the esteemed Saudi Child Helpline project. Zain's recent joint venture exemplifies the company's steadfast dedication to its corporate sustainability strategy, placing a strong emphasis on creating an all-encompassing support system to protect the welfare of children in both the physical and digital realms.

In a significant development, Zain KSA has committed to providing active support to the "Child Helpline" through the implementation of a Memorandum of Understanding (MoU). As part of this agreement, the telecommunications company will spearhead extensive educational campaigns across the country, with the primary objective of enhancing public awareness regarding the critical importance of the "Child Helpline" initiative. Zain KSA, a telecommunications company, is utilizing its impressive technological capabilities to deliver an exceptional experience for callers of the Child Helpline. In the year 2022, the helpline received an astounding number of 31,770 calls, indicating a significant level of interest from individuals seeking assistance. Zain KSA has announced its commitment to prioritizing the training of highly skilled personnel who possess the necessary expertise to effectively utilize and harness advanced technologies. This strategic move aims to enhance the quality of service provided to callers, ensuring optimal efficiency in their interactions with the company. The remarkable results achieved can be attributed to the various initiatives undertaken by the "Child Helpline." These initiatives encompass consultations, educational programs targeting both children and caregivers, as well as a swift and efficient response system for addressing complaints and reports. Significantly, a noteworthy decline has been observed in psychological and social health concerns, along with peer relationship difficulties, during the period spanning from 2019 to 2022. In an effort to provide a safe and supportive environment for those in need, stringent measures are taken to ensure utmost confidentiality.

In a statement regarding this significant achievement, Ms. Eman Abdullah Alsaidi, the General Manager of Corporate Communications at Zain KSA, emphasized the utmost importance that Zain KSA places on the safety and well-being of individuals. In a bold declaration, we assert that our purpose transcends that of a mere purveyor of digital communication and services. Rather, we aspire to assume the mantle of a trusted collaborator in the holistic advancement of our nation's development. In a remarkable display of harnessing cutting-edge technology for the betterment of humanity, we are actively bolstering the objectives of Saudi Vision 2030. In a seamless continuation of their unwavering commitment to safeguarding the nation's supreme assets, the children, a collaboration has been established between the Kingdom and the Child Helpline. This partnership aims to provide children with valuable advice, guidance, and protection against both real-life and online dangers. On a momentous occasion, a Memorandum of Understanding (MoU) has been signed between Child Helpline International (CHI) and an undisclosed organization. This collaboration signifies a significant milestone in the realm of child protection and welfare. With a sense of accomplishment, the undisclosed organization expresses its deep satisfaction in joining forces with the esteemed Child Helpline in the Kingdom. The primary objective of this partnership is to amalgamate their diverse initiatives, thereby establishing a formidable social and technological safety network. This network will be solely dedicated to safeguarding the well-being of individuals within the Kingdom while also ensuring the long-term viability of their support and empowerment efforts. By pooling their knowledge and expertise, both parties aim to create a robust framework that will effectively address the multifaceted challenges faced by children and young people. This strategic alliance seeks to leverage the strengths of each organization, fostering a collaborative environment that maximizes their collective impact. The undisclosed organization remains committed to its mission of promoting the welfare of children and empowering them to lead fulfilling lives. Through this MoU, they hope to enhance their capabilities and expand their reach, ultimately making a lasting difference in the lives of vulnerable individuals. As this groundbreaking partnership takes shape, the undisclosed organization and Child Helpline International (CHI) are poised to make significant strides in the realm of child protection, setting a precedent for future collaborations in the field.

Mr. Mohammed Abdulaziz Al-Omair, the Media Relations and Public Awareness Manager at the Family Safety Program, expressed the program's dedication to forging strategic alliances and working in conjunction with diverse organizations. He made these remarks in reference to the recently signed Memorandum of Understanding with Zain KSA. In a bid to support the ambitious Saudi Vision 2030, a new collaboration has emerged with the goal of shedding light on crucial family and child-related issues while also bolstering social responsibility efforts. The initiative seeks to play a significant role in the realization of the nation's long-term vision.

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