Zain KSA has taken a significant step towards bridging the digital divide by signing a Memorandum of Understanding (MoU) with the Kebar Association. This partnership aims to empower the elderly and facilitate their integration into a tech-driven society. Aligned with Zain KSA's corporate sustainability strategy, the initiative supports Saudi Vision 2030's goal of building a digitally inclusive nation and enhancing digital skills across the population.
As part of the collaboration, Zain KSA will introduce user-friendly training courses tailored for seniors. These courses will focus on helping elderly individuals master essential digital solutions, applications, and programs. The objective is to simplify the learning process and enable seniors to engage with technology, thereby improving their overall quality of life. By providing training on digital skills, Zain KSA aims to empower the elderly to access essential services related to health, communication, transportation, and entertainment.
Eman Abdullah Alsaidi, Corporate Communications General Manager at Zain KSA, emphasized the company's commitment to Saudi Vision 2030's digital inclusion goal. The partnership with the Kebar Association reflects Zain KSA's dedication to bridging the digital gap and empowering the elderly with the necessary skills to navigate the digital landscape.
Sami Al Homood, Vice Chairman of the Board of Kebar Association, highlighted the significance of the partnership in promoting a dignified life for the elderly, aligning with the objectives outlined in Saudi Vision 2030. He praised Zain KSA for its pioneering role in sustainability and acknowledged the company's efforts in empowering seniors with digital skills.
Zain KSA's achievement of an "A" rating in the MSCI ESG Index further underscores its commitment to outstanding environmental, social, and corporate governance practices in the Saudi Telecom Sector. Through initiatives like this collaboration with Kebar Association, Zain KSA continues to contribute to the broader goals of societal development and digital empowerment in line with Saudi Vision 2030.
