Zain has achieved the prestigious status of being recognized as a 'Leader' in the Global Child Forum's latest report titled 'The State of Children's Rights and Business 2023.' Earning an exceptional score of 8.4/10, Zain has surpassed not only the ICT sector average of 5.8/10 but also the collective average of all globally benchmarked companies, which stands at 4.9/10. Notably, Zain secured a place among the top five global Telecom companies and ranked 21st across all sectors worldwide.
This recognition is a testament to Zain's dedicated efforts in advocating for children's rights and promoting online safety. A recent milestone in this journey is Zain KSA's collaboration with the Family Safety Program, aligning with its social responsibility strategy and reinforcing its strategic partnership with the Child Helpline International project in the Kingdom. Zain KSA remains committed to building a comprehensive support framework, ensuring the well-being of children in both the physical and digital realms. To this end, the company supports the Child Helpline through nationwide awareness campaigns across various platforms.
In its commitment to protecting children online, Zain KSA has initiated the Internet Monsters campaign, blocking access to harmful content. This initiative is part of Zain's partnership with UNICEF, further solidified by the signing of a Memorandum of Understanding (MoU) to advance child protection activities. Zain KSA has also introduced parental control tools that empower parents to manage their children's internet usage, coupled with the publication of a safety booklet to assist parents in navigating online challenges.
Celebrating World Child Day, Zain KSA organized activities dedicated to raising awareness about the Child Helpline in Riyadh. The event drew a remarkable attendance of over Three Thousand Five Hundred children from Riyadh and Makkah, underscoring Zain's commitment to actively engage with the community and contribute to the well-being of children. The accolade from the Global Child Forum reinforces Zain's position as a leader in championing children's rights and exemplifies its impactful initiatives in the realm of corporate social responsibility.